India's most loved Fashion Platform
Our Brand
We seek to empower young women all over the country to find their confidence and embrace who they are unrequitedly. Pastel is a bold, inclusive and fashion-forward brand aimed at arming women with fashion that is an extension of themselves. Every piece we make is an amalgamation of what our customer wants peppered with global influences such as the runways, street style, pop culture and social media – all merging together to create a one-stop-shop that delivers inimitable style for millennial's.
Our Founders
Pastel was started in 2012 by Komal Dixit and Harshit Raj. Armed with degrees in business, a passion for product and endless ambition, the two 25-years olds quit their corporate jobs and poured all their personal savings into starting Pastel six years ago. Fast-forward to present day, they run one of the largest Indian online-led fashion brands and are continuously striving to become better in every aspect.